Envelope printing can play a key part in a charity’s fundraising efforts. When used effectively, collection envelopes are ideal for both getting the message out and bringing funds in. Here are five great tips for using print on envelopes to spread awareness and bring in those ever crucial donations.
- Place your logo on your printed envelope
The eyes are drawn to images before they are drawn to text so your logo may well be the first part of the envelope your potential donor will see. Developing recognition of your logo is a great advantage as donors will be more inclined to support a charity they know and trust.
- Get your donations gift aided
State your registered charity number and include a gift aid declaration form on your envelope. With envelope printing, you can easily do this on the back of your envelope. Gift aid allows you to claim back an extra 25p from HMRC for every pound that is donated by a UK taxpayer.
- Consider a Freepost address
To add an element of convenience to donation envelopes included in postal campaigns, use business reply envelopes. For door to door campaigns, print on envelopes with our zip pocket style opening to speed up the retrieval of coins and to ensure that no cheques or bank notes are ripped.
- Keep it short and snappy
Keep the information about your charity concise and clear and sum up your aims succinctly. Present potential donors with punchy facts about a problem your charity is tackling or use a powerful image on your printed envelopes to grab your audience’s attention.
- Building a relationship
Make your donors feel good about supporting your charity by thanking them for their donation on the envelope. Continue the relationship with your supporters after they have given. You could do this by placing a QR code on your printed envelopes, which links for example to your charity’s website.
The studio team at Pillarbox Envelopes can personalise your charity’s donation envelopes to your requirements, creating your ideal design at no extra cost. To tell us about your charity’s printed envelope requirements please get in touch today.
Images courtesy of Weldmar Hospice